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 ABOUT

Our mission is simple: to enhance your natural beauty. We want you to look and feel confident through clean and thoughtful beauty choices. Every detail from our curated products to low waste practices are designed to elevate your beauty experience with intention.

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Image by Anderson Rian
“…the design aesthetic and overall (authentic) energy of Jessica and her team blow a lot of the competition  out of the water... Most of all, I enjoy how Jessica takes the time to explain the process and cheerleads for sustainable and cruelty-free products. Super, super, cool. So happy with the results!”

Erika S.

CLEAN & SUSTAINABLE

BEAUTY

We prioritize non-toxic products, carbon-conscious practiced and are proud to partner with Green Circle Salons to recycle up to 95% of our waste.

CONTINUOUS EDUCATION

Our services are constantly evolving to include new techniques and practices.

CLIENT CENTERED

We are committed to our community. Every appointment emphasizes personalized care, transparency and education to empower you.

THE TEAM

Carefully selected, continuously educated, and always committed to thoughtful service.

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Founder + Senior Stylist

Jessica Devereux

Jessica brings over 20 years of experience as a licensed cosmetologist and brow & lash specialist. She began her career in New York City, training directly under Anastasia Soare founder of Anastasia Beverly Hills, and later furthered her expertise through advanced training with Kelley Baker. Jessica has led top-performing studios in Portland and San Francisco before opening her own studio. With certifications in microblading, volume lash extensions, keratin lash lifts, and brow laminations, she blends expert technique with a deep commitment to clean, sustainable beauty.

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Business Manager + Junior Stylist

Katherine Bergin

Katherine is a licensed cosmetologist with a love for lash lifts and natural nail care. Her thoughtful, detail-driven approach shines through in her services. As our in-house nail specialist and operations lead, she brings a fun fresh look at both beauty and business while also keeping our community connected through social media and behind-the-scenes engagement.

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Shop Dog

Bubbles Devereux

Small in size, big in charm—Bubbles is our resident cuddler and official greeter. This Maltese–Mini Doodle mix keeps morale high and spirits lifted with his adorable presence. He’s here to remind you to breathe, smile, and enjoy your time in the salon.

    Frequently asked questions

    GET IN TOUCH

    Complete the form below and we'll get back to you soon!

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    Closed

    9:00am - 5:00pm

    8:00am - 4:00pm

    9:00am - 5:00pm

    Closed
    Closed

    7:00am - 4:00pm

    350 2nd Street, Suite B

    Petaluma, CA

    (503) 729-9035

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